From one conversation to a seat at your leadership table.
Three primary ways to work together, in the order the method demands. Most engagements start small. The deepest one starts with a diagnosis, deliberately, on both sides. Start with the size of the question you’re carrying.
Where to start.
1Strategy sessionPick my brain, properly. One problem, ninety minutes.$900 fixed
For CEOs and founders who want to pick my brain. Properly, with both of us prepared.
You bring the problem: a recruitment brief for a marketing hire, a sales and marketing alignment that’s creaking, a tech stack you suspect is overbuilt, an agency proposal you can’t evaluate, a pipeline that’s gone quiet. I bring two decades of seeing how these situations play out in complex B2B.
What happens: It starts with a free thirty-minute call, so we can make sure a session is the right tool and I’m the right person for it. Then you book, and you send me the context beforehand. We spend ninety minutes on it: direct questions, straight answers, no deck. Afterwards you get the recording and a one-page summary of what we covered and what I’d do next.
What you leave with: A clear read on your situation and a recommended next move. Sometimes that next move involves me. Often it doesn’t, and I’ll tell you which.
Some problems need more than a session: a team structure, a budget, an agency decision worth getting right. When they do, I scope a fixed piece of work with a defined deliverable, done in weeks.
$900, fixed · Booked after a free thirty-minute call
2The Abovo AssessmentFind out exactly why marketing isn’t working as well as it should.$8,000–15,000
For businesses that know marketing isn’t pulling its weight and want the actual answer before spending another dollar fixing the wrong thing.
The assessment identifies: what’s working, what’s missing, where sales and marketing are disconnected, the highest-value priorities, and what the business needs next. I talk to your people, not just your leadership team, because the real picture sits across the whole business.
What you leave with: the foundations scorecard, the pipeline map filled in with your leadership team, and a prioritised build plan you can act on, with me or without me. An MD and a sales director can argue over a filled-in map. They can’t argue over a score out of five.
Most of my long-term clients started exactly here. It’s also where we both find out whether a leadership engagement is a fit.
$8,000–15,000, fixed once scoped · Depth doesn’t get sacrificed to a deadline
Fractional marketing leadership.
I come into the business, build the marketing function, and lead it.
A seat at the leadership table and ownership of the whole: strategy, priorities, positioning, planning, budget, measurement, sales alignment, your internal team, and the direction of agencies and suppliers. Execution runs through your people and my network of senior specialists. Your marketer gets recruited if you don’t have one, and developed against a named plan if you do.
It runs in phases, and the end is designed in. Build, about a year at full involvement, with the end date in the contract. Run, about a year, where your marketer does the work and I direct it, ending when they’ve carried two full quarters and presented the results with me not in the room. Most retainers are built to continue. This one is built to hand over, so you know the advice was never about keeping me employed.
By conversation · Entered through an assessment · One Build client at a time
Marketing advisory.
For businesses that already have marketing capability and want senior ongoing oversight.
One working session a month with your marketer, a quarterly review at board or leadership level, and availability for the big decisions: pricing, senior hires, market moves, major spend. It’s the natural next step down from a leadership engagement, and some businesses arrive here directly. If the monthly sessions keep finding missing foundations, we’ll both know, and that’s a diagnosis conversation, not an advisory one.
The progression, in one line: Assessment → Leadership → Advisory.
A focused engagement is also available where the primary issue is alignment between sales and marketing, built around the pipeline map. Fixed scope, fixed fee.
Common questions
Who is Abovo for?
B2B businesses whose work takes explaining: manufacturing, industrial, engineering, agriculture, construction, trades, and professional services such as legal, engineering services and recruitment. Typically $2–15m in revenue, big enough that marketing matters, not yet big enough to carry a full-time senior marketing hire.
What does it cost?
A strategy session is $900, fixed: ninety minutes on one problem. The Abovo Assessment is $8,000–15,000, fixed once scoped. Scoped pieces are priced per piece. Marketing leadership and marketing advisory are by conversation.
How is this different from an agency or a typical fractional CMO arrangement?
An agency sells execution, and execution is rarely the gap. A typical fractional CMO stays an external adviser indefinitely. Abovo is built to develop capability inside the business: building systems, leading execution, developing your people, creating accountability, and preparing the function to run without me.
Do you replace our in-house marketer?
The opposite. The leadership phases are built around developing your marketer until the function stands without me. The handover is in the contract.
How long does marketing leadership last?
About a year of Build at full involvement, about a year of Run where your marketer does the work and I direct, then ongoing advisory at a few hours a month. The engagement steps down by design: it’s built to hand over, not to continue.
What is the Abovo Method?
It starts with one question: why do you win? Then four foundations get built on the answer: Alignment, Systems, Capacity and Proof. The Abovo Assessment finds what’s unanswered or missing, then we build on what’s already there.
Not sure which? Start with a conversation.
Thirty minutes, no pressure. You’ll get me, and you’ll leave knowing whether this is a fit and where you’d start.